Meet The CRU Team

A husband-and-wife founding team with a combined 40+ years across hospitality,
food & beverage, the ski industry, marketing, advertising, client management, and
hotel & resort management.

BRITT VERCELLIN - COO

Co-Founder—Brand, Marketing & Client Experience

25+ years of luxury brand strategy, marketing, and client experience leadership across Apple, Walt Disney World, Formula 1, American Express, Beats by Dre, Lexus, and the Sundance Institute.

Licensed real estate agent with a background spanning digital marketing, and brand strategy — leads CRU's brand positioning, marketing, client experience, and partnership development.

DAVE VERCELLIN - CFO

Co-Founder—Operations & Hospitality Delivery

20+ years as a senior operations executive leading food & beverage, hospitality, and event operations in high-profile sports, resort, and entertainment venues, including resort guest experience work at Vail Resorts.

Proven track record launching and optimizing multi-million-dollar hospitality programs, orchestrating complex logistics, and building elite teams — leads CRU's vendor operations, service delivery, and hospitality standards.